For P&G, we built a smart mirror prototype that goes beyond surface-level beauty. Designed to observe how customers interact with skincare and cosmetic products in real-time, this innovative solution combined eye-tracking technology with intelligent algorithms.
As users applied products naturally, the system captured where they looked, how they moved, and how they used the items — providing P&G with deep, actionable insights into user behavior, preferences, and application patterns.
This wasn’t just a prototype. It was a glimpse into the future of product testing and user-centered innovation.
- Research
- Development
- Strategy
