Our long-standing collaboration with Singtel has spanned many initiatives — but Unboxed stands out as one of the most forward-thinking.
Unboxed is Singtel’s unmanned, 24/7 pop-up retail store — a bold vision of what customer service could look like in the future. To match its innovation, we designed a cutting-edge research study to uncover how users interact with this new retail experience.
Using Tobii Pro Glasses, we tracked customer journeys from the moment they entered to the final tap of the screen. The insights helped shape a smoother, more intuitive self-service experience — one that lives up to Singtel’s promise of simplicity, speed, and innovation.
- Research
- Strategy
